Top managers create loyalty by engaging employees in storytelling: through sharing the corporate vision and through connecting to and inspiring individuals by respecting their stories.
Explore the links at left to discover how storytelling is used by leaders in marketing business vision and in motivating employees.
Experience the power of corporate storytelling in this short 3:22 video by BJ McCabe as she introduces the "Storytelling Stone" to develop "rules" that ensure respectful storytelling workshops. When we align the stories we receive from our customers, employees and managers, our corporate story rings with truth and vision.
