• testimonial
    "We have always felt that Foresters has a great story to tell.  But when we were faced with a unique challenge, that of telling the story of what our future could be, we turned to BJ McCabe for advice and guidance.  The stakes were very high:  an unprecedented change initiative that, if successful, would ensure that our organization would not only survive, but would thrive, and would be a leader in our field.  BJ helped us understand how our story could help us present change to our stakeholders in a way that made it appealing, comfortable, and even inspirational.  BJ is insightful, and a joy to work with, and she rolled her sleeves up and worked in the trenches with us.  Her contribution to the project was invaluable." Linda Poetz, Director, Foresters

Storytelling For Business

Every person has a unique and important story to tell.  Go to your employees, members and customers to learn their stories. When stories align, people see that they are participating in an important, big picture story.  The lore of an organization is a potent way of communicating purpose, leading change and creating affinity with its purpose, people and products.

Bring life to your message with stories that connect the dots with meaning.  We will help you to find your important stories and we will show you how to use the powerful tool of storytelling to enhance effectiveness in your organization.

Experience the Power of Business Storytelling in this short 3:22 video by BJ McCabe as she introduces the "Storytelling Stone" as an essential tool to doing business.

Tell Your Story - Keynotes, Workshops and Find Your Story Tools

Storytelling can be taught. Develop your storytelling skills by going to the Find Your Story Tools menu where you can apply business storytelling in the context of leadership, team strenghthening and personal mastery.

Add Storytelling to your next annual meeting, leadership retreat or conference.

Launch your conference with a storytelling session to give you a chance to meet your fellow conference attendees in a fun, interactive session.

Close your conference with an integrative session leaving people feeling good.

Discover first hand, how a good story can engage people and open minds to seeing new possibilities.

Take away some fundamental tools for integrating story into your daily work.